Infographics

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Retailers trying to sell healthier food options to customers can’t do much about the top reason consumers often pass them up while…

To Win Consumers’ Esteem, Focus on Authenticity, Good Branding

It’s nigh on impossible to control how people feel, but brands can nudge consumers toward a positive opinion with a few branding…

Decoding the Subtle Messages Sent by a Product’s Packaging

More than two-thirds (67%) of consumers are influenced by the materials brands choose for their product packaging, and 95% prefer cardboard for…

Cool Colors, High-Contrast Lighting Prime Customers to Buy

A store’s lighting can have a major impact on customers’ state of mind and their propensity to buy. Shoppers tend to pay…

Could Ecommerce Packaging be the Key to Customer Loyalty?

With annual ecommerce sales expected to reach $1.7 trillion by the end 2027 and 75% of consumers shopping online at least once…

Online Marketplaces are Consumers’ New Product Discovery Go-To

Online marketplaces have surpassed brand websites and even search engines as consumers’ primary destination for product discovery. In fact, shoppers now browse…

Online Search Drove Sales During Thanksgiving Weekend

Technological advancements in natural language detection and keyword matching are driving consumers to use search more than ever this holiday season: This…

2024 Resale Trends: Stanley Tumbler-mania, Asics and Puma on the Rise

Resale marketplace StockX has become consumers’ go-to for sought-after products that they had originally missed out on. As such the platform is…

Where Does Gen Z Search for Beauty (Products)? TikTok, of Course.

Three out of five Gen Zers search for beauty product information on TikTok, while long-time favorite Google gets two-thirds of searches by…

Gen Z Set to Lead the Shopping Charge this Holiday Season

Gen Z shoppers are 2X more likely to buy holiday gifts this season compared to the average shopper — and 10.5X more…

90% of Consumers will Repurchase Following a Positive Delivery Experience

Everyone knows delivery is a complex (not to mention costly) proposition, but getting it right offers rich rewards: 90% of consumers will…

Online Search Functionality Gets a Low Grade from 42% of Shoppers

More than four in 10 online shoppers give search and discovery experiences a grade of “C” or below, and even more consumers…

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